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We “think big” about something quite small. This object has been consistently utilized for over a century, performing tasks that range from fastening important documents together, to picking locks. We are referring, of course, to the paper clip.
 How is it possible that after a century of existence, the basic shape and intended function of the paper clip remains virtually unchanged? Is it because the design had already reached a state of perfection or could it be that the paper clip is among the most overlooked of all indispensable mechanisms?
We believed that it was time for the paper clip to receive a makeover. As a result, we proudly introduce the product of our conviction: Happy Huggerz - The World’s Happiest Paper Clips!
Generically speaking, Happy Huggerz are not unlike other paper clips; they fasten documents together. However, closer examination of their brand name, appearance, and intended function reveals a product that is much more significant.
 The brand name of our paper clips, Happy Huggerz, is intended to inspire positive feelings. It effectively conveys the message that our paper clips do not simply fasten; they hug.
The shape of our paper clips is round and each bears a smile; this is the heart of our creation. Paper clips that smile inspire a smile, whether hugging a business card, scrapbook, or homework assignment. The Happy Huggerz patented smile seemingly transforms black and white documents into colorful awards.
The intended function of our paper clips transcends the mere physical task of fastening documents together. Happy Huggerz enables the end-user to impart a feeling of exuberance toward the recipient with one slip of a clip. Therefore, when people purchase our product, they are actually purchasing tools of communication and positive reinforcement. Our product truly fulfills a need that had been previously unaddressed.
Establishing a product identity was also an important objective that we sought to accomplish. The Happy Huggerz brand of paper clips is instantly recognizable because its style is unique and consistent. Our product packaging, Website, and advertisements reflect this identity.
Our ambition to “think big” about the little paper clip resulted in a vast improvement to a century-old concept. While it is impossible to pick locks with our paper clips, they can be used to open doors. It is our aspiration that people around the world will choose to open their door for us.
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